What is SEO ?
Search engine optimization (SEO) is an internet marketing strategy that is utilised to affect the visibility of a company’s website on various search engines such as Yahoo, Google, Bing, etc. Search engine optimization considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a company’s website may involve editing its content. This means if your website has gone through the Search engine optimization process it will have a higher natural ranking position on Yahoo, Google, Bing etc,. In today’s world of online business for a company to succeed it needs to be online and an SEO strategy is critical to helping a company’s website stand out from the crowd.
What is Local SEO ?
Local SEO means to target potential customers for your business in your local and immediate surrounding areas, for example the keyword “Web Design, Dublin”, by using Dublin in the keyword we are selecting the location that we wish to promote our products too. So to increase your company’s online sales your website needs to be appearing at or near the top of any given search engine.
Why Choose Us
Our team here at Safarís Technologies Ltd offers a fully comprehensive SEO strategy that will help improve your websites search engine ranking. By using SEO to optimise your website we can increase it’s page ranking and decrease your companies advertising spend while generating more hits through natural search results.